Ad Campaign | Spine Society Ad for Research Grant Program

This ad campaign was a call to action for the SMISS-SOLAS Research Grant Program. The final concept incorporated surgeons operating, but not on a person. Instead, a glowing light bulb appears in the middle of the space, emerging from a spiral of . A mosaic of surgeons’ photos are placed within the word “IDEAS” to indicate the multitude of ideas the organizations were seeking.

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