This multi-piece project consisted of a series of promotional items for a spine continuing education meeting in Colorado. It included a promotional direct mail brochure, website banners, on-site signage, eblasts and printed product guide for use at the meeting.

In addition, we created a password-protected online meeting syllabus that contained meeting information and allowed the client to post medical abstracts from the participating doctors. Another feature of this digital tool was an online evaluation. Attendees could login within this section and submit their evaluation. After submitting their evaluation, they would receive their CME (Continuing Medical Education) certificate right through the site, or via a follow-up email.