“The basis for our entire business is that we are ethical, truthful and dependable. It takes time to build a reputation. We are not promoters. We are business people  with a solid, permanent, constructive ethical program that will be in style…years from now even more than it is today.”  — Ray Kroc, 1958

We designed this Standards of Business Conduct book for McDonald’s Corporation that was distributed to their global owner/operators. These Standards of Business Conduct are a guide to the ethical and legal responsibilities shared by members of the McDonald’s work family. The book communicated guidance and provided resources to help McDonald’s owner/operators make the right decisions.